We recently reached out to Hannah Lomas of Red Event following a successful Online Wedding Fayre that we attended to see how the current climate has changed things for Wedding Fayres. We also wanted to see ask what the benefits of Wedding Fayres are for couples and suppliers? Find out in our latest blog post.
Tell us a bit about yourself and the services you provide.
Hi, I’m Hannah the owner of Red Event Wedding Fayres. I have a small event business that specialises in wedding fayres. We offer popular wedding shows around the North West of The UK hosted at some amazing wedding venues! Because of the pandemic we’ve now created a brand new Online Virtual Wedding Fayres which have become really popular too! I love what we do and absolutely love everything to do with weddings! I’m passionate about events and love to get my teeth into a project! I find marketing fascinating and love to analyse data to see what works creating a better service for our clients! Outside of work ironically I don’t like to plan too much! Unless it’s a holiday as I do love to travel but I would only plan the first day and roll with the rest! I am a lover of skateboarding, being in the outdoors, wine (of course), shopping!
When did you start your business?
I started organising Wedding Fayres in 2011 as a freelancer for 'The Wedding Guide' a regional magazine at the time. My first ever wedding fair was at Leasowe Castle on the Wirral, I was not sure what to expect but it was a really busy show! This gave me the confidence and realisation that I could set up my business specialising in wedding fayres. Red Event Wedding Fayres was proudly born and I haven’t looked back since!
What inspired you to create your business?
Before setting up Red Events I had studied event management at John Moores University. I quickly realised then that I absolutely loved projects and I was too bad at them either! I loved the feeling I got working and running live events and the variety of events kept me so eager and interested! I worked for free throughout the entire time at uni (and even the year after) for many companies to gain ‘on the job’ experience. Throughout Uni, I worked on many events such as festivals, Miss Liverpool beauty pageant, ladies that lunch, Charity events, Fashion shows, craft fayres and so many more. Although I loved the variety of work I had as a freelancer, as soon as I organised a wedding fayre I was so inspired by all the amazing suppliers and how beautiful their stand looked! Also, I loved the buzz in the room from couples getting married so excited to be connecting with the suppliers, and all through something I had organised and created! I quickly realised this was a path I was so excited to take! This is where I found my passion for the events industry! I love working on events as they feel like a project, I love planning every aspect and seeing the event coming together after months of preparation!
What are the benefits of using your service for Couples getting married?
There are so many benefits! Before the pandemic, I would say that face-to-face is a HUGE part of the wedding fair industry, but that has quickly changed. Although, thanks to zoom and skype this is still possible! Perhaps we just need social distancing consultations instead! You can plan you whole day in one afternoon saving you time! We pride ourselves on only booking only the most friendly and professional suppliers! We book only people who we would book! It’s important for us to have a friendly atmosphere at the wedding fayres so couples receive the best service and deserve for their wedding! It’s a fantastic way to see current trends and get ideas! Get to know your suppliers, it’s so important to connect with the supplier involved in your wedding day so they can help create your vision! You can try before you buy! It’s completely free! Most of our suppliers have special offers when booked through our fayres saving you money A great way to instantly connect with reputable businesses in the industry! A fun day out, especially if you bring along your fiance, bridal party, family and friends There are many freebies! _ Enjoy live catwalk shows & live music you can even have a mini makeover as well as see hair and makeup demos! We even have bridal pop up shops at some of our shows where you can try and buy your wedding dress on the day! Now hosting online virtual wedding fairs through our website you can contact suppliers online and arrange a social distancing meeting, call, email or zoom! We have tons of advice online from planning your wedding to the top themes and trends! Which let’s face it is great when everyone has an iPhone at hand these days!
What are the benefits of your service for Wedding Suppliers in North Wales and beyond?
Connect and meet with 100’s of couples who are actively planning their wedding in the local area. Receive bookings directly from our wedding fayres! Join a professional platform at our venue or online events for exposure for your business. Increase your followers across social media and more hits to your website! We also have lots of other marketing packages to offer suppliers, so whatever their budget we can help you in some way! Our events are a great place for networking and meeting other suppliers too.
What were the biggest challenges for you in making a virtual event, in comparison to an event at a venue?
I would say deciding the best way to host an online wedding fayre that would benefit suppliers and couples getting married! I knew I wanted complete control over the design and features and something I can develop and enhance further in the future. I decided to set up the URL www.theonlineweddingfayre.co.uk and create a new platform online on our website which we really enjoyed designing!! It is also great for insights too, so we can see what works and what is popular so we can improve the platform going forward to appeal more to couples getting married in the North West!
What is your favourite thing about the Wedding industry in North Wales?
I would definitely say all the lovely people I get to meet! Also, I love that I can be apart of helping businesses grow and creating beautiful weddings for couples who have met their wedding supplier through one of our fayres! After all, I wouldn’t be able to do what I do if it wasn’t for couples booking the suppliers through our events!
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